The Defender
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Marketing
27 posts
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Why Vlogging Is the Most Powerful Tool for Branding?
Since the rise of the digital age, consumers have begun to acknowledge the standard of data associated with different tailored brands. For this reason, brands explore the means to deal…
Types of Video Marketing
Here are some of the most used types of video marketing: 1. Brand Films These videos are accustomed provide information about what a brand does and why people should use…
A step by step guide to Video Marketing
Are you currently doing video marketing online? If not it’s something that you simply should be doing. Video marketing is all the rave, and it can generate plenty of free…
How to build a full-funnel influencer marketing campaign?
In this age of #ads, influencer marketing campaigns still be widely adopted by both upstart and traditional companies around the world. So far, though, it’s a technique that has mainly…
Inside Google Marketing: How they (finally) proved the value of influencer marketing
As influencer marketing keeps growing, so does the requirement to demonstrate impact. Google’s Tobias Rauscher shares how he managed to elevate influencer work to be a neighborhood of the marketing…
YouTube Shorts Launches 4 New Creation Tools
YouTube is launching four new tools creators can utilize when editing YouTube Shorts videos. YouTube is rolling out its in-app creation tools for Shorts videos to all or any US…
Facebook & Instagram Updated With New Messaging Features
Facebook Messenger and Instagram DMs are becoming updated with a variety of expressive new features. New features are rolling bent Facebook Messenger and Instagram DMs that allow users to be…
How the fashion industry reinvented itself for the pandemic era
The world of fashion has always been known for its ability to surprise and innovate. Reinvention and creativity are, after all, core to the industry. It feels very “on brand,”…
Social Media Marketing – Are You Controlling It or Is It Controlling You?
Social media marketing may be a great way to urge the word out about your business, products, and/or services. But, there are times once you need to bear in mind…
What 2020’s teaching us about rebooting our storytelling fundamentals
Everyone encompasses a favorite meme to describe the brutal disaster of the year 2020 has been. But if there’s an upside, the events of 2020 have driven us to reflect…
