What is the future of Brand Storytelling?

What is the future of brand storytelling?

Is marketing creative due for a return to fundamentals? Or has digital so transformed the industry that there’s no going back?

TBWA’s Kimberlee Wells, Accenture Interactive’s Adam Kerj, Engine Creative’s Ete Davies, and Essence’s Andrew Shebbeare share their thoughts on how brands will best connect with consumers within the future.

Source: YouTube

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