Running a business requires an entire lot of ingenuity and perseverance. It’s those self-same qualities that are helping local businesses adapt, and even thrive, in today’s new normal. To adjust, business owners are increasingly turning to digital tools. consistent with a newly released report by the Connected Commerce Council, nearly one in three small business owners said that without digital tools they might have had to shut all or parts of their business.
Google unrolled new features to assist businesses to get the support they have, adapt their operations, and quickly update customers about their latest changes.
Let people know how they can help
Google has seen firsthand in Google Search and Maps the impact that COVID-19 has had on small businesses and the way they connect with their customers. People across the planet are trying to find ways to continue supporting corner bookstores, local watering holes, beloved dance studios, and other businesses that give their neighborhood character—even if it’s from a distance.
To help local businesses share how their communities can support them during COVID-19, Google recently began allowing merchants in six countries to feature support links for donations and gift cards to their Business Profiles on Google. Starting today, Google rolling support links bent merchants in a further 18 countries like Italy, Spain, and Japan. Google partnered with PayPal and GoFundMe for donations. For gift cards, merchants can link on to the relevant page on their website or to their gift card offerings with one among our eligible partners, which incorporates Square, Toast, Clover, and Vagaro.
People around the world are looking to assist —with global search interest in “how to help small businesses” reaching an all-time high in March 2020, increasing quite 700 percent since February. to assist connect them with nearby businesses in need, Google made it possible for people to ascertain m up their favorite local businesses by name to see if they’ve added donation or gift card links to their Business Profile. And within the coming weeks, people also will be ready to use Search and Maps to seek out all of the nearby businesses that are posing for support.
People can now search their favorite local businesses to ascertain if they need donation or gift card links on their Business Profile
Transition to online services with ease
Merchants who normally provided in-person services are now pivoting to attach with their customers virtually—from yoga studios offering online classes to salons hosting virtual hairstyling classes. Google making it easier for patrons to get online classes and book virtual appointments with these new features:
Get discovered: Merchants who are verified on Google My Business will soon be ready to add attributes like “online classes,” “online appointments,” or “online estimates” to their Business Profiles to let people skills they’re operating. Today merchants can add one among these attributes using Google My Business, and within the coming weeks, it’ll be visible on merchants’ Business Profiles in Search and Maps.
Online service bookings directly on Google: They’re expanding Reserve with Google to assist merchants to offer easy appointment bookings for online services so customers can quickly find available times, book a slot, and add it to their Google Calendar—all directly from a merchant’s Business Profile. many people have already booked in-person appointments with salons, restaurants, and other businesses because of integrations from over 100 Reserve with Google partners. We’re now expanding this to incorporate bookings for online services, starting with partners like Booksy, Regis, WellnessLiving, and Zooty. Merchants working with one among these partners offer online bookings directly on Google and share details with customers about the way to pay and join the meeting using their preferred video platfor
Keep everyone within the know with the newest business information
Sometimes it’s not as simple as “open” and “closed.” Since the start of the pandemic, Google added new tools to assist merchants to keep customers informed about how and when they’re operating.
Across all business verticals, Google launched the power to mark their business as temporarily closed, also as reopen when they’re able to open their doors. Google also added secondary hours and COVID-19 posts so merchants can communicate important information about their operations directly in Google Search and Maps. Since March, Google seen quite 1 million businesses share COVID-19 posts, with many clicks to merchants’ websites hebdomadally as consumers search for more information.
With many of us unable to enjoy meals inside their favorite restaurants, demand for food delivery and takeout has skyrocketed. In response, Google has added more third-party ordering providers, so people everywhere can order delivery and takeout from a further 25,000 restaurants directly on Google. to offer merchants, even more, control, Google soon is making it easier for food merchants to point their preferred online ordering partners on their Business Profiles.
Today people are deciding where to grab food not only supported the menu but also on how easy it’s to select up safely. Google added attributes like “curbside pickup,” “no contact delivery,” and “dine-in” in order that restaurants could easily share these important details on their Business Profiles in Search and Maps. Since March, quite 3 million restaurants have added or edited their dining attributes. Some restaurateurs are even ditching dining areas permanently. To support all kinds of food merchants, virtual kitchens can now verify their businesses on Google My Business.
We know that each day during this pandemic is often drastically different—and for little business owners, there are often tons of uncertainty. While we can’t control what every day seems like, Google’s goal is to continue helping businesses communicate the newest with consumers across the planet.