How to Build Better Engagement For Your Business?
Stories predate television, the web and social media, but they seem to be a big a part of the fashionable marketing landscape. Social media is-or should be-a big a part of your marketing strategy, regardless of what line of business you’re in.
Social media storytelling can increase reach and brand awareness and assist you gain new followers. However, there’s an excellent deal of noise out there.
If you do not attract attention, your message goes to be lost during a sea of other competing messages.
When we’re attempting to attach and have interaction with our followers, customers and potential customers, it’s essential to recollect that we’re not talking at people or just posting products or services.
Think of this as an opportunity to narrate your brand, to start out a conversation about who you’re and what you offer.
Here’s 3 tips to assist bring storytelling into your social media marketing strategy:
1. Be Human
People are getting to connect with people first, not brands. Share what’s happening in your world together with your followers, what you’re learning and what’s exciting you. Reinforce your brand’s message, your mission and what you represent .
Audiences are savvy, and that they can tell when a brand isn’t being authentic in their posts. Recently, we’ve been engaging our The Defender audience with questions, and supported the response we’re getting, it is a fun and genuine thanks to learn more about our followers while promoting our business.
That said, only share things that you simply want the entire world to know! Once you set something out there, it’s out there for everybody to see-and snapshot and share- so confirm it’s well-thought out and appropriate.
2. Create Value
Your creative has got to have intent, which isn’t necessarily to form leads or sales. consider ways to tell , entertain or surprise your audience.
Provide people with unique and interesting content, like blog posts, articles, infographics, videos or eBooks on platforms like Facebook, LinkedIn, Twitter and Instagram.
Offering resources is one among the highest ways to draw in attention and followers. Inviting your community to be a part of your brand is a perfect thanks to get them engaged together with your resources.
If you do not have many fans, you will need to realize more followers by sharing relevant content from your industry, interacting with people and finding relevant users to follow.
Here’s an example of a brand who did this well: Lululemon with their #justmymat campaign. It began with a lady doing yoga in several settings in an Instagram brand video. As a result, thousands of followers uploaded photos and videos of themselves practicing yoga everywhere the planet while using the campaign hashtag.
3. Show, Don’t Tell
Telling your brand story doesn’t need to mean typing out an entire bunch of copy. Images and videos are often an excellent thanks to capture the essence of your branding. Some platforms centre around images (Pinterest and Instagram, for example).
Even those that do not have made changes to form social media storytelling easier, with more opportunities for photos, videos and albums.
If you are not sure where to urge images, do some research on design apps and sites that permit you employ your own images or templates and backgrounds to make engaging posts for the varied social platforms.
There are numerous ways you’ll tell a story which will best reflect your brand, business and you! you do not got to tackle the planet of Facebook, Instagram, LinkedIn and Twitter on your own.